At our Ambacht in Beeld booth, we offer a delightful and honest selection of drinks and snacks to pamper you during the festival days.

A Refreshing Apple from Eerlijk en Heerlijk

Eerlijk en Heerlijk is committed to environmentally friendly fruit cultivation, working with nature to grow their fruit sustainably in the orchard. Their fruit stays on the tree longer than that of other growers, making it riper and more flavorful. The apples available at the festival are pure, sun-ripened, and packed with energy. Come and taste them for yourself!

A Cup of Zuivere Koffie

Zuivere Koffie provides incarcerated individuals with a fair chance for a successful reintegration into society. “In our energy-regenerative production facility at the Zaandam prison, 70 motivated inmates work on creating high-quality products. Our coffee roastery processes beans of the highest quality into Zuivere Koffie’s specialty coffee. Inmates learn a craft, develop practical skills and knowledge, and experience what it means to excel and believe in their abilities. These qualities are essential for a successful reintegration into society. Our approach is unique because we offer support during incarceration and directly after release.”

Vegan Baked Goods from Vegan Bakkery

“What started with three vegan options in our traditional artisan bakery has grown into a range where over 80% of the offerings are entirely plant-based. Daily, customers across the country enjoy our vegan bread and pastries.”

Flevo Juice

In 1989, the Vermeulen family became passionate about the idea of apple juice that is pure and made solely from fruit. Their desire for such juice grew stronger, and in 1993, they decided to turn their passion into action. They began producing naturally cloudy fruit juice from apples in their own orchard, becoming the first in the Flevopolder with their product: Flevosap. Today, the second generation of the Vermeulen family leads the company, working with a team of dedicated employees to develop 100% pure fruit juice without compromises. You can taste the joy in every sip of Flevosap, ensuring that you enjoy it to the fullest.