The Ambacht in Beeld Festival has existed since 2013 and has grown into a major event that introduces a diverse audience to craftsmen from home and abroad. What is unique about the festival is that the focus is not on selling products, but on exchanging knowledge and skills.
Our mission is to draw attention to craftsmanship in a sustainable and inspiring way, to enable all kinds of encounters and cross-pollination, and to create appreciation for craftsmanship among many people of all ages.
The Ambacht in Beeld Festival is an initiative by Wendy van Wilgenburg and is organized by the Ambacht in Beeld Foundation (Cultural ANBI).
Festival director Wendy van Wilgenburg: ‘With the festival I want to share the beauty and value of craftsmanship with the public. But the ambition is greater, with the event we contribute to the preservation of professional knowledge and the inflow into craft vocational training courses. The festival also ensures a more conscious view of the world, by focusing on products that are sustainably made and can be repaired, these objects have a story and are made with love and attention by artisan makers. All of this is – especially now – of great value and we have been committed to this for years.’
Wendy van Wilgenburg, initiatiefnemer en directeur Ambacht in Beeld Festival. Foto: Arne Verbrugh
‘The sector needs a positive signboard that presents the craft from a position of strength and shows that we as a society desperately need this. The festival gives an enormous boost to a new appreciation of crafts and their practice by the general public. By highlighting craftsmanship in an interactive and educational way, we ensure appreciation and improve the image and visibility of artisan masters. In this way, we also promote the preservation and transmission of craft expertise as intangible heritage.’
The Ambacht in Beeld Festival is made possible by:
Festival address:
NDSM Loods
NDSM-Plein 85
1033 WC Amsterdam
Postal address:
Stichting Ambacht in Beeld
Kalf 158
1509AH Zaandam
The Netherlands
