What do you think about the rise of artificial intelligence (AI)? Will AI breathe new life into craftsmanship, replace it, or do you have a completely different idea? We invite you to share your opinion in a unique and creative way! Join an interactive data visualization where we, together with other visitors of the Ambacht in Beeld Festival, design a carpet that reflects the diverse opinions on AI and craftsmanship. Your contribution will be part of a collective artwork. Come and show your voice in color and form.

Tufting is a craft where you create a carpet by inserting yarn into a fabric. It has been around for nearly 100 years and gained popularity during the corona pandemic in countries like the Netherlands, aided by social media. You can compare it to getting a tattoo, but on fabric with thick thread and a special device called a tufting gun. It is a creative and fun way to turn your own designs into a soft and colorful artwork. Hang it on the wall, make clothing out of it, or use it as a rug.

Sarah Ben Messaoud (1994) is a creator from Amsterdam Nieuw-West. With a background in digital design and sociology, she combines these disciplines in carpet and word art that reflect social experiences. Her carpet was featured in the ‘Hairpower’ exhibition at the Wereldmuseum in 2022/2023, and she will exhibit at DAY Collective at the end of 2024, where she will focus on the tolerance of queer Andalusia. With her word art, she has performed on various stages, including Melkweg Expo, Pakhuis de Zwijger, and Theater van Deyssel (Frascati). She has also given presentations on NPO Radio 1, including an ode to Amsterdam Nieuw-West, and expressed her concerns about the earthquake in Morocco.