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10 september 2016





Brooklyn NYC, September 10, 2016


Today, in presence of Deputy Mayor Kajsa Ollongren of the City of Amsterdam, the Craft in Focus Festival has signed a partnership agreement with Industry City as venue partner and Popular Mechanics as mediapartner.


The Craft in Focus Festival, originating in Amsterdam, the Netherlands, will have its first New York edition in Industry City, Brooklyn, New York on June 2, 3 and 4, 2017. Founder and Director of Craft in Focus Wendy van Wilgenburg signed a Partnership Agreement today with Andrew Kimball, CEO of Industry City, Nina McCandless, Director of Marketing at Industry City and Jason Graham, Executive Director of Integrated Marketing at ESQUIRE/Popular Mechanics (Hearst Men Group).


Present at this festive moment were Kajsa Ollongren, Deputy Mayor of the City of Amsterdam, and Jan Kennis, Cultural Attaché of the Consulate General of the Kingdom of the Netherlands.


Popular Mechanics was established in 1902 and with 7,8 million monthly readers, the magazine has always had a strong focus on craftsmanship, techniques, and diy. Industry City in Brooklyn is the perfect location for the event.


For this first edition, a program will be organized in cooperation with outstanding partners like the Museum of Arts and Design, Cooper Hewitt Design Museum, and the General Society of Mechanics and Tradesmen, and with the support of the Dutch Consulate General. Passionate craftsmen from New York City and The Netherlands will work together in a three day happening with workshops, master classes, lectures and documentaries, all focusing on master craftsmanship and knowledge exchange, based on our shared cultural heritage.

The annual Craft in Focus Festival spotlights master craftsmanship. The fourth edition in the Netherlands will take place in Amsterdam from 23 to 25 September 2016. The festival showcases inspirational documentary films on crafts from across the globe, thought-provoking lectures by motivating guest speakers and live workshops and master classes by skilled craftsmen.


For more information, visit the festival’s website


Photo credit: Richard Koek



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